Transform Your Media with Confidence

Optimizing your media talent and content through expert evaluation and coaching.

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Ready to Reach More of Today’s Media Audience?

Your current approach works, but it may not be fully connecting with younger audiences. It’s time to refine your strategy and capture their attention.

Upgrade Your Strategy

Rekindle Viewer Engagement

Captivate your audience with a refreshed approach that resonates.

Empower Your Team

Boost confidence and performance with focused, expert guidance.

Stay Ahead of Trends

Keep your media strategy sharp and aligned with the latest industry developments.

Schedule a Consultation

Meet John

With over 45 years in the media industry, John Shrader knows what it takes to succeed. As a former sports broadcaster and now a full-time professor at UNL, John combines practical experience with academic insight to help media professionals excel. He specializes in talent evaluation, coaching, and content development, offering straightforward advice that gets results.

John’s hands-on approach and deep industry knowledge make him a trusted advisor for media outlets facing today’s challenges. Whether you’re looking to boost your team’s performance, improve your content, or revamp your strategy, John’s experience and guidance will help you move forward with confidence.

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What We Do Best

Talent Evaluation

Identify and enhance the strengths of your on-air and off-air talent, ensuring they connect with your audience effectively.

Talent Coaching

Provide tailored coaching to refine skills, boost confidence, and elevate overall performance.

Programming Evaluation

Analyze and optimize your programming to engage viewers and keep your content fresh and relevant.

Content Doctoring

Refine and improve your content to ensure it resonates with your target audience and drives results.

Writing and Producing Coaching

Strengthen your team’s writing and production skills to create compelling, high-quality media.

Testimonials

“One of the first pieces of advice I ever offer is to 'self scout' your work. But what does that really mean and entail, especially if you have limited experience? That's where John comes in. A lengthy history in the business, with eyes that have seen it all, and ears that know how things should sound. That's what you receive when you work with John.”

Rob Stone
Host, Fox Sports Big Noon Kickoff, World Cup Soccer

“I’ve known John Shrader for more years than either of us care to count and I can tell you this: he’s a smart guy who understands what it takes to grow and succeed in the media world. We all know the media space is changing rapidly, and John can help navigate these uncharted waters. Anyone who’s ever worked with John came away from the experience feeling better.”

Stan Bunger
KCBS Radio Morning Anchor Emeritus and author of Mornings with Madden

How to Begin

01

Schedule a Call

Reach out to me to discuss your needs and challenges. We’ll explore how I can help your media business thrive.

02

Create a Custom Plan

Together, we’ll develop a tailored strategy that aligns with your goals, whether it’s talent coaching, content evaluation, or overall media consulting.

03

Put the Plan into Action

With your plan in place, we’ll start making the necessary changes to boost your media presence and achieve the results you’re looking for.

Schedule a Consultation

Achieve More with
Your Media

You have the talent and the content. Now, let’s take it to the next level with expert support.

Ready to Start?

Your audience is waiting—let’s create something remarkable together.

Schedule a Consultation